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Wednesday, April 20, 2011

What a Good Idea, we should be asking this about our wine

I Would Ask Myself, "Am I A Me-Too Winery?" This may be the hardest task of all, as it requires an unflinching honesty. If I owned a winery I would ask, when tasting my wines, "Is this just another me-too wine?"

Most wines, from most places in the world, are me-too wines, interchangeable with other wines of their type. It's inevitable. Only in Lake Woebegone is the entire population above-average.

From Matt Kramers "drinking out loud" Column in Wine Spectatror


Posted By: Oregon Wine Geek @ 6:19:07 AM

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